Twitter as an engagement tool: How Public Benefit Organizations are building relationships with their audience
نویسندگان
چکیده
منابع مشابه
Measuring Audience Engagement for Public Health Twitter Chats: Insights From #LiveFitNOLA
BACKGROUND Little empirical evidence exists on the effectiveness of using Twitter as a two-way communication tool for public health practice, such as Twitter chats. OBJECTIVE We analyzed whether Twitter chats facilitate engagement in two-way communications between public health entities and their audience. We also describe how to measure two-way communications, incoming and outgoing mentions,...
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ژورنال
عنوان ژورنال: Journal of East European Management Studies
سال: 2020
ISSN: 0949-6181
DOI: 10.5771/0949-6181-2020-2-216